“Hire people who are better than you are, then leave them to get on with it,” advertising legend David Ogilvy once said. “Look for people who will aim for the remarkable, who will not settle for the routine.”
Successful entrepreneurs are fueled by a passion for their ideas and the problems they solve. They rely on that passion for motivating them to excel in the areas where they are gifted and learn to be at least competent in those they aren’t. From finance to supply chain management to hiring to sales and marketing, it’s a long list of skill sets to grasp.
Smart entrepreneurs know when to look to the experts to complete tasks for which they either don’t have the time or lack the skill set. They understand the areas where other people can provide more value to their company than they can.
A Skilled Team to Focus Only on Sales
As an entrepreneur, even if you are a gifted salesperson, you should take a close look at the entire sales cycle and ask yourself where your time is best spent.
Do you need to be making prospecting calls to find highly qualified leads for your company, or would it be more cost-effective and a better use of your time to bring in a dedicated business development team?
An outsourced team can focus solely on the leading edge of the sales funnel, making the calls and having the conversations it takes to qualify leads for your business.
Then you can focus on the myriad other tasks of your business and join in the sales process when there is a list of actionable leads ready to seriously consider taking their relationship with your company to the next level.
You also need to consider the size of the sales team you can hire. We have found that a bigger sales team in the startup phase pays off in momentum, excitement, and sales success that can carry companies through the early months.
If you want to get ahead of the curve and reach customers before your competition, a front-end approach may be the answer – Build Your Sales Pipeline Quickly
It may not be feasible to hire multiple professionals to create a large sales force while your company gets off the ground. But you can get the same, or better, results by making one hiring decision and bringing on an outsourced B2B lead generation company with a team of experienced B2B business development experts who can begin making the calls after a short onboarding and training process.
Entrepreneurs know that an active sales pipeline is essential for growth and sustainability. Experienced B2B lead generators will quickly initiate meaningful conversations with key decision-makers in your industry, setting you up for long-term sales success.
Jim
