Time is Money – Why Outsourcing B2B Lead Generation Can Save You Both
Posted on May 4, 2017 at 3:40 pm
At a certain point in the growth of your business, trying to generate leads for yourself is no longer the most efficient option, and outsourcing B2B lead generation becomes the most effective way to get a good ROI.
How Outsourcing Saves Time
An experienced lead generation company can get started making the required calls quickly and efficiently. They have a full staff ready to learn about your unique needs and create the most effective lead generation plan possible.
To ramp things up internally, it’s likely you would need to hire someone new or transfer them over from another department – either way, there’s going to be a lag in your business somewhere, and that’s not even counting the time it will take to train the new person on your technology and get them integrated with the team. This problem is magnified if you need more than one new person.
Companies can plan ahead this way, but there’s no guarantee that new hires will be prepared and in place when the company as a whole is ready to move ahead.
Outsourcing B2B lead generation can ensure that a trained team who understands your needs is ready when you need them.
How Outsourcing Saves Money
Outsourcing B2B lead generation saves money in three primary areas:
- First, if you hire a reputable firm with a proven track record, their own staff will require very little training before getting started. This eliminates the kind of opportunity cost that even an experienced hire would incur.
- Second, outsourced lead generation companies can devote all of their resources to accomplishing your goals. As specialists, an outsourced firm doesn’t have the expenses and commitments that internal teams often incur – and that often reduces the costs below what you’d pay if you were doing everything yourself.
- Finally, outsourced lead generation companies can scale and flex as needed. There are no excess personnel assigned to a given project, and lead generators can simply be added or removed whenever it’s necessary to do so.
Want more specifics? Read our recent case study Leveraging Elite Lead Generation Services to Make Headway in a Niche Market
If you’re interested to learn how an outsourced lead generation campaign can benefit you and your business, contact us. We’re happy to discuss our successful programs and services.