4 Tips That Will Improve Your Networking at Tradeshows and Industry Events

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Make the most of your time at tradeshows, industry events, and just about anywhere else. 4 Tips That Will Improve Your Networking Skills Whether you are at a conference, in a meeting, on the phone, at an airport, or on a bus – there is always time for you to be promoting your business…the right […]

3 Signs It’s Time to Outsource Your B2B Lead Generation

It's time to outsource your B2B lead generation
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Perhaps you’ve reached a point where the top salespeople in your company spend much of their time at the end of the pipeline using their sales talent to close the deal. It is great to have your well-versed salespeople in this position and oftentimes it is exactly where they should be; it takes true skill […]

B2B Sales – A Guide to The Benefits of Outsourced Lead Generation

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You understand that outsourcing is a viable option to integrate into your B2B sales program. You’ve heard that bringing in the experts to spearhead a lead generation program can have far-reaching benefits. Yet, you’re still not convinced of the benefits of outsourced lead generation for your company or your bottom line.  An apprehension to outsourcing […]

Why Do Businesses Choose to Outsource B2B Telesales?

Outsource B2B Telesales
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Have you ever considered outsourced B2B telesales for your firm? Using an outsourced team can increase the number and caliber of sales leads coming into your company. B2B cold calling and lead nurturing can be an extremely valuable tactic, especially for companies selling complex products that require conversations with senior-level buyers as part of the […]

3 Reasons Why Companies that Sell Products Should Engage in B2B Telemarketing

B2B Telemarketing Product Industry
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In 2009 JMS Elite had its first opportunity to represent a client in a new-to-us industry – complex products. Up until that point, the vast majority of our clients were those selling business software solutions and consulting services, with almost no clients that sold high-ticket products. With great success in that market (the client still […]

Proven Methods to Increase Your Trade Show ROI

Increase Your Trade Show ROI
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Increase Your Trade Show ROI Whether you are hosting a booth or simply attending, participating in industry trade shows and events is a large investment of time and resources. In order to make the most of your attendance and increase your trade show ROI, there are several proven methods to increase your chances of making […]

Are You Making This Critical Lead Generation Mistake?

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Your choice of an outsourced lead generation firm has a significant impact on your brand. Choosing the wrong firm to handle business development for your complex B2B sales can potentially harm the brand your company has worked so hard to establish. In my experience with prospects in search of a lead generation company, brand strategy […]

Why Complex Sales Requires Inside Sales Expertise

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One of the main factors determining success in complex B2B sales is the caller’s level of expertise and experience. Complex B2B sales requires meaningful interactions between professional phone representatives and executives within those targeted accounts.   Put a business development executive on the phone who understands both the inherent value of the product or solution […]

B2B Sales – Who Is Representing Your Brand?

B2B Sales - Who Is Representing Your Brand?
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You care about your Brand… or do you? Professional marketing teams take great care in creating and promoting their corporate brand.   It is more than just a company name or visual element; it represents the first impression of your company to the world, including prospective buyers.   Every aspect of your company brand says […]

Outsourced B2B Lead Generation vs. An Internal Team

Outsourced B2B Lead Generation vs. an Internal Team
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You have a complex product, service, or solution and you need to get qualified leads into your sales pipeline.   The current state of your sales team does not have the bandwidth to support your lead generation efforts – or you don’t have a dedicated inside sales team at all.   Should you outsource your […]

3 Common Mistakes in B2B Telemarketing

3 Common Mistakes in B2B Telemarketing
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  Outsourced inside sales and lead generation are growing increasingly more competitive. With the continued growth of digital marketing efforts combined with access to scores of information at the ready, buyers are more educated and savvy, and less accepting of low-level sales efforts and inexperienced telemarketing calls.   B2B telemarketing callers must be highly skilled […]

The B2B Sales Opportunity that the Product Industry is Overlooking

B2B Telemarketing Opportunities for Products
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It’s a new year and I am just back from meeting with clients, as well as exploring all the shiny new technology at the annual Consumer Electronics Show (CES) in Las Vegas.   In my profession, it is always helpful and interesting to learn about the new trends in technology and products. At large trade […]

4 Blogs to Help You Achieve B2B Cold Calling Success

4 Blogs to Help You Achieve B2B Cold Calling Success
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  Complex B2B sales require effective conversations with key decision makers at the highest levels. However, achieving success through cold calling is not as simple as picking up the phone and reading a script, or hiring an entry-level associate to do so. B2B cold calling for lead generation requires preparation, experience, and business acumen in […]

What Are Best Practices for Transitioning Leads from Inside Sales?

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Do you want to increase your close rate? Don’t throw away qualified opportunities.   One of the benefits of being in the B2B sales industry for over three decades, while continuing to attend trade shows and speak with industry leaders regularly, is that we know what determines success in lead generation through telesales.   When […]