3 Common Mistakes in B2B Telemarketing

3 Common Mistakes in B2B Telemarketing

  Outsourced inside sales and lead generation are growing increasingly more competitive. With the continued growth of digital marketing efforts combined with access to scores of information at the ready, buyers are more educated and savvy, and less accepting of low-level sales efforts and inexperienced telemarketing calls.   B2B telemarketing callers must be highly skilled […]

The B2B Sales Opportunity that the Product Industry is Overlooking

B2B Telemarketing Opportunities for Products

It’s a new year and I am just back from meeting with clients, as well as exploring all the shiny new technology at the annual Consumer Electronics Show (CES) in Las Vegas.   In my profession, it is always helpful and interesting to learn about the new trends in technology and products. At large trade […]

Why B2B Content Marketing Still Needs Cold Calling

Why B2B Content Marketing Still Needs Cold Calling

Content marketing is powerful, effective way of growing your business, but it can’t work as a stand-alone method for B2B lead generation. Complex sales require more than just well-written content, they require making a quality connection with a key decision maker at a prospective business to determine what, if any, business pains they are experiencing. […]

What Is B2B Telemarketing?

What Is B2B Telemarketing?

B2B telemarketing is an effective lead generation method where prospects are reached and qualified through sales calls. The B2B environment requires a thoughtful, nuanced approach best executed by experienced professionals rather than what may be typically thought of as classic telemarketing.   B2B telemarketing is performed at a high level, where experienced callers are seeking […]

3 Reasons Why B2B Telemarketing Remains A Successful Sales Method

3 Reasons Why B2B Telemarketing Remains A Successful Sales Method

  As digital communication proliferates in business, people are honing their email, text, and online messaging skills to keep up with the constant changes in communication. As a result, phone conversation skills are declining.   Denizens of the digital age are quick to look at the phone as an antiquated form of business connectivity.   […]