B2B Lead Generation – Why Does Customer Experience Matter?
You have a great product, service, or solution. Your prices are competitive, but your team is still having a hard time hitting their numbers. The issue may be customer experience. Thanks to fast-moving technology, consumers have endless access to information and options. Smart, interactive advertising and communication with customers has become commonplace and […]
3 Reasons Your Outsourced Lead Generation Campaign Failed
If you’ve tried an outsourced lead generation campaign and didn’t see a significant return on your investment, you may have chosen the wrong company. Here are three common reasons why some outsourced lead generation campaigns fail: 1. Inexperienced Callers Successful sales happen when an experienced caller can speak with a key evaluator or decision maker. […]
4 Qualities You Should Look for in a B2B Lead Generation Firm
Outsourcing your B2B lead generation efforts is an effective way to fill your sales pipeline with qualified leads. With or without your own internal sales team, outsourcing calls to an experienced and dedicated team provides an excellent return on investment. However, it’s imperative that you choose a firm with the right credentials if you want […]
Why Outsourcing Your B2B Sales Calls Is Good for Your Bottom Line
Why Outsource? Outsourcing your B2B sales calls to an experienced lead generation company connects your business with clients and customers, without having to hire, train, and manage a sales staff. Partnering with an outsourced company ensures the calls will be made by those with a high level of experience in telesales, whose sole focus […]
Golden Rules for Successfully Engaging A Prospect On Your Next B2B Sales Call
The successful complex B2B sales caller engages a prospect in a conversation and creates a meaningful interaction. How do you guide your B2B cold call so that this is the outcome? Years of experience serving as outsourced B2B lead generation experts have trained our Business Development Executives to grasp the attention of a prospect by […]
Teleprospecting Done Right
Client Success – The Answer is in the Lead Sheets When we work with a client, frequently we come on the scene to replace failed efforts, either internally or after they have outsourced to other firms. When this happens, the client has a basis to directly compare how we, a teleprospecting firm using experienced executive […]
5 Reasons Outsourced Teleprospecting is Key to B2B Sales Success
Why Choose Outsourced Teleprospecting? Everyone out there is looking to build a sales funnel; either to improve the one they have, or possibly because they are starting a new product or business area. In order to cover ground and to interact with your audience in a meaningful way, calling and talking to prospects […]
Create a Sense of Urgency on a Teleprospecting Call
How Does Creating a Sense of Urgency Impact a Teleprospecting Call? Teleprospecting is a successful telephone-based sales technique. When you reach a prospect (in teleprospecting that is an executive or key evaluator), chances are they are busy with something else and really just want to get rid of you. If you can quickly make […]
Telemarketing VS. Teleprospecting
Telemarketing Vs. Teleprospecting – How are they different? Which one is right for your business? What is the difference between telemarketing and teleprospecting? These two terms are sometimes thought of as the same thing and may even be used interchangeably. However, there is a big difference and there are key factors that differentiate the two. […]
A Passionate Approach Can lead to Successful Sales and Carry You Through The B2B Sales Cycle
What is the successful sales technique that is going to make you stand out? It seems as though everyone gets a boost of energy right about now. Summer vacations are winding down and it’s time to “get back to work.” So, how’s your sales team doing? Are they energized or lethargic? It’s a serious […]
Why Customer Experience Must Matter to B2B Marketers
You’ve got a great solution, product or service set at a competitive price. You’ve launched a marketing campaign with a lot of initial traction. Your situation is a dream – until the sales report falls well below expectations. Your dream quarter has plunged into nightmare territory. What’s going on? It’s a question that JMS Elite […]
Putting Your Content Into Context
With many of our clients, our outbound lead generation initiatives are an integrated part of marketing programs. As the team picking up the phone and making outbound calls to B2B prospects, we see what works in marketing content – and, unfortunately, what doesn’t. Too much of the time, marketers focus on the company’s […]
3 Key Factors Affecting Inside Sales Success
We just closed the books on our strongest first quarter for new customer acquisition in our 12 years in business. We are seeing a growing need for our services across the board, but one of the biggest factors driving demand is the general market’s increased focus on inside sales strategies within B2B […]
The Real Costs of ‘Appointment Only’ Lead Generation
International B2B sales coach Anthony Iannarino says in his blog post, You Get What You Pay For. More or Less., “All things being equal, they’re right to choose price. But all things being unequal, buying on price alone is dangerously short-sighted and foolish.” This is good wisdom when you’re considering partnering with a b-to-b lead generation […]