Putting Your Content Into Context

Putting Your Content Into Context

With many of our clients, our outbound lead generation initiatives are an integrated part of marketing programs.   As the team picking up the phone and making outbound calls to B2B prospects, we see what works in marketing content – and, unfortunately, what doesn’t.   Too much of the time, marketers focus on the company’s […]

Outbound Calling in a Content Marketing World

Outbound Calling in a Content Marketing World

Denise Senter is a Marketing and Business Solutions Strategist, focused on developing executable strategies that drive business growth. She has served as VP of Marketing and an officer in 3 public companies, in addition to consulting with a broad range of companies: start-ups, small- and mid-size businesses, and Fortune 500 leaders. She has engaged JMS […]