Attending industry events and trade shows requires a significant investment of both time and money.

If done right, devoting the necessary resources can lead to a significant return on investment. Without prior proper planning, however, it can mean a serious spend with little to show.

Your presence alone does not ensure success at a trade show. After many years of attending these events ourselves, and on behalf of our clients, we have insight on how to make them successful – both in terms of networking and sales.

Below are four of our best blogs detailing what we’ve learned over the years about maximizing your trade show ROI.

1. 4 Tips That Will Improve Your Networking at Trade Shows and Industry Events

If your current networking isn’t producing the kind of results you’d like to see, you may want to refresh your approach.

These networking tips work perfectly for trade shows and industry events, but can also be applied to all areas of your professional life.

Want to see positive results in your sales numbers? Take your networking to the next level with these four tips.

2. 3 Common Mistakes Salespeople Make at Trade Shows

The trade show floor is a competitive space. Have you learned the best ways to navigate through it?

Whether you are a seasoned event attendee, or new to the scene, it’s possible you are making these 3 common mistakes that can negatively affect your sales and networking efforts.

Learn what they are, and how to avoid them so that you can make the most of this lead-generating opportunity.

3. 3 Ways to Leverage Technology at Trade Shows

Trade show technology has changed rapidly over the past few years, and for the most part the applications available have made it easier to navigate the sales floor, collect the information of prospects, and meet up with fellow attendees.

We list some of the new technology that we find most useful, as well as share ways that you can leverage it to get the most out of your valuable time.

4. 3 Ways to Increase Sales Opportunities at Conferences and Trade Shows

While many businesses focus only on what is happening during a trade show, it is imperative to take the time to prepare beforehand and to follow-up with contacts afterward. This is how you maximize your investment.

Learn the most effective steps to take in the weeks leading up to the event, and the resources available to be thorough in your follow-up efforts.

The time put in before and after your attendance will ensure you capture all of the sales opportunities that result from your networking efforts.

I hope you can find some practical advice and information within these blogs that will help you improve your networking and reach your sales goals for 2018.

Thanks,

Jim