What is Your ABM Strategy Missing?
What is ABM? Account-based marketing (ABM) is a highly focused approach to B2B sales and marketing through which target accounts are treated like their very own market and receive tailored messaging. It involves a deeper level of personalization and relationship nurturing than other lead generation methods, which typically involve approaching many prospects with blanket messaging […]
What is Account-Based Sales And How Can It Improve B2B Lead Generation?
Account-Based Sales Account-based sales (ABS) is a sales strategy through which marketing and sales teams take a comprehensive approach when targeting an organization. Sales and marketing teams are dedicated to targeting multiple stakeholders at a prospective customer’s company and work together to create and move deals forward. ABS is a collaborative effort between marketing and […]
Outsourced B2B Sales and Account – Based Marketing
Account-based marketing has created quite a buzz in recent years. Many businesses and organizations have implemented it, or plan to because it is proving itself as a successful marketing strategy that encourages alignment between marketing and sales. A survey conducted by Sirius Decisions tells us that, “93 percent of respondents… consider ABM “extremely” or “very” […]
What You Need to Know About Account-Based Marketing
It’s common for executives to think about their business’ growth opportunities in terms of target markets. But have you considered the power of treating each business account as its own market? This “market-of-one” approach is gaining popularity in sales circles as a technique that excels in the digital age, now that buyers have easy […]
Achieve Account-Based Marketing Through Teleprospecting
A Popular Term Do a search on popular B2B sales techniques and you are going to find that the term “account-based marketing” (ABM) comes up a lot. At the April 2015 Marketing Innovation Summit hosted by Demandbase, SiriusDecisions revealed the results of its 2015 State of Account-Based Marketing (ABM) Study. According to the […]