Market Validation & Insight

There is no better way to validate opportunity in a target market than to engage potential prospects. Our team uses a disciplined, thorough process to assess market readiness and provide detailed insights into the needs of potential buyers.

"JMS Elite out-performed an industry-focused firm in opening dialogue and obtaining the knowledge needed to enter and compete in a new market segment. The thoroughness and detail of their insights enabled Initiate Systems to develop the right strategies, messages and marketing to excel in the market."

Jennifer Jawor, Vice President, Corporate Marketing, Merge Healthcare (formerly of Initiate Systems)

Market Validation & Insight Capabilities

Outbound prospecting and executive engagement to obtain marketing intelligence
Positioning and messaging testing
List and database validation and enhancement
Competitive review
Channel partner review
Custom surveys
Win-Loss Surveys
Voice of Customer Surveys

Market Validation & Insight Approach

Employ our proven prospect engagement methodology based on hundreds of successful programs
Identify and qualify potential prospects in target market
Engage executives in meaningful dialogue to understand priorities, needs, buying cycles, and existing solutions
Secure responses to survey questions
Capture critical data points to inform go-to-market strategy
Define top-tier strategic targets for capturing market share and recognition
Chart competitive landscape and market saturation
Identify key channel partners
Provide detailed insights on market, prospects and channels
Support marketing and sales planning for pipeline development and nurturing

Market Validation & Insight Results

Knowledge and validation for rapid market entry
Focused marketing and sales planning based on first-hand market experiences
Validated prospect database – foundation for accelerated lead generation
Clear insight for relevant market positioning, messaging and strategies

Contact JMS Elite

Would you like to learn more about our services?