3 Annoying Lead Generation Tactics (And What to Do Instead)
Lead generation is vital to growing your business, but annoying and spamming your target market can damage your reputation and your brand. With over two decades of business development experience, we know how to effectively target your audience – the following are tactics to avoid along with some tips for how to fix these annoying lead […]
Learning the Fundamentals of a Successful Sales Campaign
Experienced business development executives know the importance of researching their prospects to ensure they are using their time wisely and having meaningful, peer-to-peer conversations. Identifying the appropriate decision makers, being proactive with follow-up calls, and leaving targeted messages when appropriate, are all a part of an effective inside sales campaign that gets results. With […]
3 Steps to Building a Successful Sales Playbook
A comprehensive and efficient sales playbook is essential to maintaining a smooth operation and optimizing your sales tactics. A sales playbook will allow your sales employees to operate independently while representing your organization in the best light. It will also enable leaders to define what a “successful sales call” entails for their organization and ensure […]
Building a Solid Framework for Successful B2B Sales Campaigns
Is traditional selling dead? Business to business models are changing significantly. Gone are the days of just selling products and services. Effective and successful sales teams are more focused on selling solutions to help their clients and prospects. Why the shift? There are higher margins in selling solutions and moving the customer needle towards more […]
3 Ways to Improve Your Calling Skills
Improving your B2B calling skills is a great way to introduce qualified leads into your sales funnel quickly. A successful teleprospector should identify areas for improvement after each sales call – successful or not. Are you or a team member finding it challenging to close sales? Here are three ways to begin the process […]
How AI Can Help B2B Sales Get More Personal
AI can be a valuable tool for sales teams, but it is not a replacement for best sales practices and an experienced salesperson. So how can AI help B2B sales, especially when customers’ top priority is an excellent and personalized customer experience? Our Vision at JMS Elite JMS Elite, now in its twentieth year in […]
4 Reasons to Invest in Lead Generation NOW
There are always solid reasons to invest in lead generation, but there are several particular reasons why doing so now is a great idea. 1. The Positive Economic Forecast The economic forecast for the post-pandemic world is looking up, to say the least. There are predictions that foretell a rise in the GDP to above […]
Outsmart the Competition – Discover the Leads Others are Missing
We recognize the importance of getting ahead of the competition when attempting to discover leads. But are you only a breath ahead, or are you actually outsmarting all the rest? There may be leads out there that you and others are currently overlooking. Here’s how you can find and secure leads that others may be […]
3 Reasons You’re Losing Inbound Leads
So, you’ve identified a list of potential customers, initiated your inbound marketing efforts, and waited for the sales. Yet you aren’t getting the inbound B2B leads you expected. Your email and phone aren’t flooded with messages. Your sales aren’t skyrocketing into the stars. You’re losing inbound leads. Why is this? Have you done all […]
6 Ways to Leverage Email Marketing for a Cold Calling Program
No B2B cold calling program is an island. It is imperative to have a strong cold calling program, and it couldn’t be possible without support from best practices and the right tools—ones you may already be equipped with and not even realize it. Here is how to begin using email marketing for cold calling. Using […]
What Is B2B Telemarketing?
B2B telemarketing is an effective lead generation method where prospects are reached and qualified through sales calls. The B2B environment requires a thoughtful, nuanced approach best executed by experienced professionals rather than what may be typically thought of as classic telemarketing. B2B telemarketing is performed at a high level, where experienced callers are seeking […]
3 Best Practices for Sales and Marketing Alignment
When sales and marketing are not in alignment, sales will suffer. Marketing and sales are meant to work toward common goals, but they have different approaches and operate at different stages of the sales cycle. Without an expectation of communication and common definitions, silos can form. And that means sales can suffer. […]