3 Annoying Lead Generation Tactics (And What to Do Instead)

3 annoying lead gen tactics (and what to do instead)
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Lead generation is vital to growing your business, but annoying and spamming your target market can damage your reputation and your brand. With over two decades of business development experience, we know how to effectively target your audience – the following are tactics to avoid along with some tips for how to fix these annoying lead […]

Learning the Fundamentals of a Successful Sales Campaign

Learning the Fundamentals of a Successful Sales Prospecting Campaign
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Experienced business development executives know the importance of researching their prospects to ensure they are using their time wisely and having meaningful, peer-to-peer conversations. Identifying the appropriate decision makers, being proactive with follow-up calls, and leaving targeted messages when appropriate, are all a part of an effective inside sales campaign that gets results.    With […]

3 Steps to Building a Successful Sales Playbook

3 steps to a successful sales playbook
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A comprehensive and efficient sales playbook is essential to maintaining a smooth operation and optimizing your sales tactics. A sales playbook will allow your sales employees to operate independently while representing your organization in the best light. It will also enable leaders to define what a “successful sales call” entails for their organization and ensure […]

Building a Solid Framework for Successful B2B Sales Campaigns

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Is traditional selling dead? Business to business models are changing significantly. Gone are the days of just selling products and services. Effective and successful sales teams are more focused on selling solutions to help their clients and prospects. Why the shift? There are higher margins in selling solutions and moving the customer needle towards more […]

3 Ways to Improve Your Calling Skills

3 Ways to Improve Your B2B Calling Skills
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Improving your B2B calling skills is a great way to introduce qualified leads into your sales funnel quickly. A successful teleprospector should identify areas for improvement after each sales call – successful or not.    Are you or a team member finding it challenging to close sales? Here are three ways to begin the process […]