4 Reasons to Invest in Lead Generation NOW

3 Reasons to invest in lead generation NOW

There are always solid reasons to invest in lead generation, but there are several particular reasons why doing so now is a great idea.  1. The Positive Economic Forecast The economic forecast for the post-pandemic world is looking up, to say the least. There are predictions that foretell a rise in the GDP to above […]

Outsmart the Competition – Discover the Leads Others are Missing

Outsmart the competition - Discover the Leads Others are Missing

We recognize the importance of getting ahead of the competition when attempting to discover leads. But are you only a breath ahead, or are you actually outsmarting all the rest? There may be leads out there that you and others are currently overlooking. Here’s how you can find and secure leads that others may be […]

3 Reasons You’re Losing Inbound Leads

3 Reasons You're Losing Inbound Leads

So, you’ve identified a list of potential customers, initiated your inbound marketing efforts, and waited for the sales. Yet you aren’t getting the inbound B2B leads you expected. Your email and phone aren’t flooded with messages. Your sales aren’t skyrocketing into the stars. You’re losing inbound leads.   Why is this? Have you done all […]

6 Ways to Leverage Email Marketing for a Cold Calling Program

6 Ways to Leverage Email Marketing for Cold calling

No B2B cold calling program is an island. It is imperative to have a strong cold calling program, and it couldn’t be possible without support from best practices and the right tools—ones you may already be equipped with and not even realize it. Here is how to begin using email marketing for cold calling. Using […]

What Is B2B Telemarketing?

What Is B2B Telemarketing?

B2B telemarketing is an effective lead generation method where prospects are reached and qualified through sales calls. The B2B environment requires a thoughtful, nuanced approach best executed by experienced professionals rather than what may be typically thought of as classic telemarketing.   B2B telemarketing is performed at a high level, where experienced callers are seeking […]