What Is B2B Telemarketing?

What Is B2B Telemarketing?

B2B telemarketing is an effective lead generation method where prospects are reached and qualified through sales calls. The B2B environment requires a thoughtful, nuanced approach best executed by experienced professionals rather than what may be typically thought of as classic telemarketing.   B2B telemarketing is performed at a high level, where experienced callers are seeking […]

3 Best Practices for Sales and Marketing Alignment

3 Best Practices for Sales and Marketing Alignment

  When sales and marketing are not in alignment, sales will suffer.   Marketing and sales are meant to work toward common goals, but they have different approaches and operate at different stages of the sales cycle.   Without an expectation of communication and common definitions, silos can form. And that means sales can suffer. […]