3 Reasons Why Companies that Sell Products Should Engage in B2B Telemarketing

B2B Telemarketing Product Industry
Share

In 2009 JMS Elite had its first opportunity to represent a client in a new-to-us industry – complex products. Up until that point, the vast majority of our clients were those selling business software solutions and consulting services, with almost no clients that sold high-ticket products. With great success in that market (the client still […]

Take Three: Sales Skills and Techniques for More Meaningful Interactions

sales skills and meaningful interactions
Share

There are times, though, when we wonder if our passion for these intangible sales skills is too zealous, too earnest. It’s nice when we come across an article backing up our assertion as we did in Linda Richardson’s post Six Critical Skills For The New Sales Dialogue. In this post, Ms. Richardson confirms that the high value […]

How the Rise of “Teleprospecting” Benefits the Complex B2B Sale Industry

How the Rise of "Teleprospecting" Benefits the Complex B2B Sale Industry
Share

  Teleprospecting, as a Term, is on the Rise Here at JMS Elite, we’ve have been using the term “teleprospecting” for quite a while in the B2B sales world, mostly in order to distinguish our services from the more widely-known “telemarketing” sales techniques.   In the past year, though, I’ve been noticing a rise in […]

Telemarketing VS. Teleprospecting

Telemarketing VS. Teleprospecting
Share

 Telemarketing Vs. Teleprospecting – How are they different? Which one is right for your business? What is the difference between telemarketing and teleprospecting? These two terms are sometimes thought of as the same thing and may even be used interchangeably. However, there is a big difference and there are key factors that differentiate the two. […]

Why Customer Experience Must Matter to B2B Marketers

Why Customer Experience Must Matter to B2B Marketers
Share

You’ve got a great solution, product or service set at a competitive price. You’ve launched a marketing campaign with a lot of initial traction. Your situation is a dream – until the sales report falls well below expectations. Your dream quarter has plunged into nightmare territory. What’s going on? It’s a question that JMS Elite […]

Putting Your Content Into Context

Putting Your Content Into Context
Share

With many of our clients, our outbound lead generation initiatives are an integrated part of marketing programs.   As the team picking up the phone and making outbound calls to B2B prospects, we see what works in marketing content – and, unfortunately, what doesn’t.   Too much of the time, marketers focus on the company’s […]

Outbound Calling in a Content Marketing World

Outbound Calling in a Content Marketing World
Share

Denise Senter is a Marketing and Business Solutions Strategist, focused on developing executable strategies that drive business growth. She has served as VP of Marketing and an officer in 3 public companies, in addition to consulting with a broad range of companies: start-ups, small- and mid-size businesses, and Fortune 500 leaders. She has engaged JMS […]