Telemarketing or Teleprospecting for B2B Lead Generation?

Learn the difference between these two sales techniques and why one is the better choice for B2B lead generation.   It’s possible that you have seen these terms used interchangeably and think that because they both involve calling prospects to generate leads, that they are the same. There is a big difference between the two. […]

B2B Lead Generation – Three Elements of a Successful Sales Call

B2B Lead Generation – Three Elements of a Successful Sales Call

  “Promise to think only the best, to work only for the best, and to expect only the best from yourself and others.” -John Wooden   What are the essential elements that make a teleprospecting call successful?   If you’re having real conversations and meaningful interactions with your prospects, then every call is going to […]

Why Your Sales Team Needs a Teleprospecting Team

Why Your Sales Team Needs a Teleprospecting Team

Let Your Sales Team Focus on Closing the Sale If you already have a talented sales team, why is it a benefit to use an outsourced teleprospecting team? When you have a sales team dealing with complex, high ticket, and sophisticated business solutions, the best use of their time is being in front of highly […]

Why You Should Choose Teleprospecting for B2B Technology Sales

Why You Should Choose Teleprospecting for B2B Technology Sales

  The Consumer Electronics Show (CES) wrapped up a few weeks ago in Las Vegas. CES is the world’s largest technology show, and if you followed along on social media or the news, you would have seen product reviews and videos of the newest, sometimes mind-boggling technology that will soon enter the market.   JMS […]

Achieve Account-Based Marketing Through Teleprospecting

Achieve Account-Based Marketing Through Teleprospecting

A Popular Term Do a search on popular B2B sales techniques and you are going to find that the term “account-based marketing” (ABM) comes up a lot.   At the April 2015 Marketing Innovation Summit hosted by Demandbase, SiriusDecisions revealed the results of its 2015 State of Account-Based Marketing (ABM) Study.   According to the […]