6 Ways to Leverage Email Marketing for a Cold Calling Program

6 Ways to Leverage Email Marketing for Cold calling

No B2B cold calling program is an island. It is imperative to have a strong cold calling program, and it couldn’t be possible without support from best practices and the right tools—ones you may already be equipped with and not even realize it. Using Email Marketing as a Sales Tool A simple way to support […]

You Know You Need A Calling Program… Now What?

You Know You Need a Calling Program...Now What?

If you’ve come to the conclusion that it is time to implement a calling program for sales, there are a few considerations to resolve before you can proceed. Now that you’ve come to a point where it’s clear that in order to meet your sales goals you need a consistent, targeted calling program, there are […]

The 3 Words That Will Change Your Close Rate

close rate

    Type “how to think like your buyer” into any search engine and you’ll receive countless links to webinars, publications, marketing conference invitations, online classes, and regular old books. The Words That Will Change Your Close Rate You could spend hours online reading white papers and parsing data but in our experience, thinking like […]

How to Maximize Virtual Trade Show ROI

Trade shows have been and continue to be an important part of business for many companies. Yet in 2020, the number of organizations planning a virtual event doubled.     With the majority of trade shows facing cancellation in 2020 and the forecast for 2021 predicting a similar, socially-distanced year, it is likely we will continue […]

The State of Cold Calling Since COVID-19

The State of Cold Calling Since COVID-19

Since the start of COVID-19, there has been some uncertainty as to which businesses would still benefit from B2B cold calling. How has COVID-19 affected this tactic, and what does the state of cold calling look like since the pandemic began? Heavily impacted businesses The pandemic hit some businesses harder than others. Some have closed their […]