3 Steps to Building a Successful Sales Playbook

3 steps to a successful sales playbook

A comprehensive and efficient sales playbook is essential to maintaining a smooth operation and optimizing your sales tactics. A sales playbook will allow your sales employees to operate independently while representing your organization in the best light. It will also enable leaders to define what a “successful sales call” entails for their organization and ensure […]

How AI Can Help B2B Sales Get More Personal

How AI can help b2b sales get more personal

AI can be a valuable tool for sales teams, but it is not a replacement for best sales practices and an experienced salesperson. So how can AI help B2B sales, especially when customers’ top priority is an excellent and personalized customer experience? Our Vision at JMS Elite JMS Elite, now in its twentieth year in […]

4 Reasons to Invest in Lead Generation NOW

3 Reasons to invest in lead generation NOW

There are always solid reasons to invest in lead generation, but there are several particular reasons why doing so now is a great idea.  1. The Positive Economic Forecast The economic forecast for the post-pandemic world is looking up, to say the least. There are predictions that foretell a rise in the GDP to above […]

Setting Goals for B2B Lead Generation in 2021

Setting Goals for b2b lead generation in 2021

How will you invest your business development dollars?   The business world has experienced many shifts and turns in 2020, and your goals might look a bit different than you had initially expected. However, having goals set and ready (and understanding they may change) is important as we head into 2021.    With the pandemic, […]

4 Tips That Will Improve Your Networking at Tradeshows and Industry Events

improve your networking

Make the most of your time at tradeshows, industry events, and just about anywhere else. 4 Tips That Will Improve Your Networking Skills Whether you are at a conference, in a meeting, on the phone, at an airport, or on a bus – there is always time for you to be promoting your business…the right […]